Kim Stratton
Creative Director & Video Producer
I lead brand and product campaigns from concept to execution, combining a strategic approach with a hands-on understanding of creative storytelling. I focus on building cohesive campaigns that align with brand positioning, connect with audiences, and drive measurable results. I enjoy collaborating with teams across marketing, design, and creative to bring campaigns to life in a way that feels intentional and authentic.
Areas of Expertise
Photoshoot Direction · Content Creation · Product Styling · Brand Strategy · Performance Creative · Storytelling · Project & Team Management · Client Communication · Photography & Videography · Motion Graphics · Color Grading ·
Clients
Results
$5M
AD SPEND
100M+
IMPRESSIONS
3-4x
ROAS
In-Studio Product Content
Campaign Content
Branded Content
Paid Social & UGC Content
Case Study
Brand Origin Story Hero Ad
I led the creative development of a DTC brand’s origin-story hero ad by writing the script, directing the visuals, and handling cinematography and editing. The goal was to introduce the brand’s mission with emotional clarity while grounding the narrative in performance strategy.
The initial version quickly validated the concept, scaling to $200k in ad spend with a 3.28 ROAS and becoming the company’s top storytelling asset.
Using performance insights, I refined the creative by strengthening the hook, tightening pacing, and sharpening value propositions. These iterations went on to drive over $2.5 million in revenue, over 2 years, turning the campaign into an evergreen engine for new customer acquisition.
This project demonstrates my ability to unite brand storytelling with data-driven creative optimization, delivering both emotional impact and measurable business results.
